Programmes

DON’T BE UNPREPARED
Failing to plan is planning to fail.
Nowadays, Many CEO’s and senior executives escape media interviews within the course of their career. As they are usually unprepared to face the crowd, especially during a crisis. Realistically speaking, preparing a CEO and other C-suite executives on what to say before any press interview isn’t the easiest of tasks as they run on tight schedule. Thus, making this two-day program very convenient for any organization.
Our training enhances an executive’s ability to act as a media spokesperson in a crisis, to communicate the benefits of a new product, or to advance an organization's position on key issues of the day.

ABOUT THE PROGRAMME:
• Corporate CRISIS COMMUNICATIONS PLAN
• Two full-days courses
• Communication theory and interview tips are combined with practical
• role-played exercises
• We offer proven techniques for strengthening media spokesperson skills
• Realistic print, radio and television interviews in English & Arabic are conducted by experienced journalists
• Interviews are recorded and played back for immediate feedback